The allure of African musicians is only getting stronger. As the music industry undergoes a refresh, brands must tap into this cultural shift or risk missing out on commercial and financial gain.
It’s honestly about time! But this makes me wonder about African brands and how they can strengthen their collaborations with musicians as a way to also tap into the global market bet it through ambassadorship, shows, editorials or endorsements.
I’d also love to know your thoughts on WizKids ‘Kese’ video 😁
I think it plays into this idea of the inevitable merging of music and fashion that I’ve mentioned above.
Another fantastic and informative read . Bravo
Arieta, I appreciate you - thank you!🩶
It’s honestly about time! But this makes me wonder about African brands and how they can strengthen their collaborations with musicians as a way to also tap into the global market bet it through ambassadorship, shows, editorials or endorsements.
I’d also love to know your thoughts on WizKids ‘Kese’ video 😁
I think it plays into this idea of the inevitable merging of music and fashion that I’ve mentioned above.