Puma’s Big Bet On AFCON
This week, we unpack how the brand is winning over football fans and how others can tap into the continent’s vibrant football culture.
The convergence between sports and fashion has become a hot topic. Both emerging and established brands are eager to tap into this shift and cash-in on consumer’s growing appetite for sports. Whether you’re speaking to die-hard football fans or the tennis and brunch crowd, there’s unlimited opportunity for brands to find success in the world of sports. But what does that look like in Africa?